How Exactly Can E-Learning Boost Your Direct Bookings?
Do people planning a vacation really sign up for courses? Those who are planning an epic trip are searching for in-depth knowledge of your destination.
If your just-in-time webinars or Slide Shares answer their questions, build intrigue, and illustrate how your property can’t be missed during their stay, you will be on your way to building a perpetually full guest list.
Answering questions and helping people decide where to stay is the new way to advertise.
Let’s say you own a seaside retreat on the island of Antigua. The more you’re answering logistical questions regarding safety, immunization requirements, best up-and-coming art galleries, which beach to take your dog at sunset, and which of your rooms are a perfect match for a honeymooning couple, the better positioned you are when it comes time to win over dreamers into guests booking directly with you.
Learning experiences form the backbone of any good digital marketing strategy. Keep in mind that your potential guests aren’t searching for you. They are searching for their dream destination and a place to stay that matches as many aspects of that dream as possible.
This is your chance to rightfully claim authority and educate your prospective guests.
You’re an expert because it’s where you live and are intimately familiar with every aspect of your property. Your embedded insights tip the balance towards you when potential guests are ready to book. Be the go-to source, a premier Ambassador for travelers planning a trip to your destination.
Remember, teaching people what they need to know about staying with you helps them. Advertisements don’t.
Get started by signing up for your free content analysis for some insights on how e-learning can boost your direct booking.