How Can Podcasts Boost My Direct Booking?
Voice is much more portable than other types of content. You can’t read blog posts or watch a video while driving or doing routine tasks. But you can listen to a podcast either live or recorded while doing something else.
Having your own online “radio show” is an effective and affordable way to build your guest list by answering questions and providing a virtual sense of place.
Whether it’s profiling your property’s staff, star chef, interviewing satisfied guests, doing Q&A with the spa director, people remember and emotionally identify with voice.
What it Takes
A mic, tablet or laptop, editing software, and ambition are the only tools you need. Your commitment can range from producing a monthly podcast to having daily call-ins and popular guests.
The concept is simple but the challenge lies in building loyal fans by offering something that they want to learn more about.
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