Social Media Reflects Human Nature
Social media sites come and go but connecting socially in the digital world is here to stay.
Technology and audience preferences will of course relentlessly morph but the need to connect with like-minded people is simply a trait of human nature that’s been with us since the beginning of civilization.
Find Out Where Your Customers Are
Most hotels, B&Bs, or Inns have the obligatory Facebook, Instagram, Twitter, etc. accounts. But only a small percentage are maximizing their effectiveness to build a perpetually full guest list.
Being active on every social site isn’t worth your time and effort. Nobody, not even social media managers who do this for a living have time to stay active and relevant on all of them. Instead, go where your guests are sharing the experiences you provide.
Instagram uses tons of hashtags while Facebook users lean more heavily on sharing stories, pics, & more lengthy textual descriptions. And what’s the point of Pinterest if you don’t have stunning pictures to share?
If your property has onsite dining, make sure you’re showcasing professional shots of your latest dishes on the menu. If it’s historic, where are history buffs connecting and sharing their experiences?
It’s crucial to periodically reassess your social presence and add or drop sites as appropriate. One great example of this in action is Copyblogger Media dropping their Facebook account
Kickstart Genuine Social Engagement
Sign up for your own free content analysis to figure out the best social media sites for your hotel, inn, or B&B. And if you don’t have time to post, share, and comment at the right times everyday, we can help.