How Writing for the Web Is Different
Print media and traditional advertising have quickly lost their relevance. Circulation has taken a nose dive for nearly all major newspapers while magazine sales continue plummeting.
Does this mean that writing is obsolete and creating a wiz bang app or hitting it on social are your solutions?
The very existence of influential bloggers shows us that just because print is rapidly disappearing doesn’t mean people have stopped reading.
The crucial difference with digital is how we read. We can pick and choose what we want rather than having it force fed to us page by page, issue by issue.
Unlike static print, your stories have to compete with a multitude of late breaking, tantalizing bits of information just a click away.
What Happens to Your Message?
Serendipity rules now that we skim rather than read from beginning to end. There are simply too many sources competing for our interest.
We may read the first paragraph of the latest post on a blog, click on a link which leads to another site with more information, quickly check our Facebook profile, search several sites for prices on beach towels we’ve been meaning to buy, and then take a closer look at that op-ed on nytimes.com that we browsed yesterday.
Your digital stories must be compelling in bite sizes chunks rather than unfolding as the word count increases.
Be Your Own Media Outlet
So how will people find and connect with your stories when tantalizing bits of information from across the globe are competing for their attention?
Bullet points, concise language, and small paragraphs are essential. Writing for the web has to illustrate a point rather than merely describe it. This is how Direct Hotel Booking Solutions helps develop your message.
We take the time to learn your property’s unique story and then develop it into how your future guests can best use it…in bits and pieces that work just as well together as on their own.
Join Us and take the first step toward building your own content strategy.