If done right, moving images are way more captivating than static pictures or plain text.
Just imagine viewing several still images of your favorite movie instead of watching the entire film. Actions are in real time, words are spoken, and sounds are audible.
We retain 90% more information if it’s mixed media utilizing multiple senses.
Video is a no brainer for hotels. Beyond providing virtual tours of your rooms, how about expanding it to your grounds or head into your onsite restaurant’s kitchen to interview the chef and show what’s cooking?
The potential for guests to virtually experience your property invites curiosity, builds interest, and prevents disappointment if they’re expecting a totally different experience than you are able to provide.
Here are 3 Tips on How to Make Video that Promotes Direct Bookings:
- Make personal connections. People want to know the faces behind what makes a stay at your property so special. Insider-access footage imparts a sense of connection and confidence building emotional ties that you just can’t get from other media.
- Be honest. When deciding what to showcase in your video, don’t be afraid to include a broad range of employees or challenges you are addressing to make the guest experience even better. Show how everyone from the front desk and wait staff to the owner are integral for making guest stays unforgettable.
- Distinguish yourself. Sure your property may be on the beach, have top rated cuisine, and impeccable ratings but so does the competition in your back yard and across the globe. Show them what makes you the better choice!
Remember, you aren’t gunning for an Oscar, aiming to go viral, pleasing the critics, or causing a controversy. You just need to connect with your existing guests and attract more.
Keep it as simple and painless as possible by signing up for your free content analysis. Completing it will give you a blueprint for creating video that hits the mark with those most likely to be on your guest list.