Isn’t a perpetually full guest at your hotel, inn, or B&B your ultimate goal? How about doing it without traditional advertising, continual media outreach, signing expensive PR contracts, and forking over an ever higher percentage of profits to OTAs?
Here are 5 simple ways to make this an achievable reality:
1. Sign Up for Your Free Content Analysis
It all begins with your very own content analysis. Completing it determines exactly who your guests are right now and who they can be in the future.
Your analysis is the first step for creating the right formula of video, text content, podcasts, and social media activity specifically designed to increase direct bookings.
2. Be Authentic: Become a Local Expert
People visiting your site are future guests. They just don’t know it yet. They have tons of questions about what it’s like to visit your destination.
Are there any late breaking safety alerts, lesser known attractions, best tour groups, or can’t miss culinary treasures? Only you as a hyperlocal expert can confidently answer these questions in a compelling way.
Start with just one blog post per week on your property’s site answering these questions and add a chat feature to be available for others. You will never wonder what to cover next.
Your insight is way more valuable than anything Lonely Planet, Conde Nast, TripAdvisor, or the OTAs can offer.
3. Customize Content for Each Page on Your Site
Make each page on your site identify with different sensibilities and interests of prospective guests. Take a look at your Spa and Dining pages.
The content on each page should attract and captivate people specifically planning to use these amenities. Spas invite indulgent luxuriating while on site dining appeals to discerning palates and convenience.
If each page isn’t identifying with these specific sentiments, guests will book elsewhere.
4. Create Virtual Experiences Whenever Possible
Are live cams installed on your property? Do they pan and adjust showing not only one part of the grounds but also live events?
Why not offer exclusive live demos to prospective guests who have signed up on your site? Give them a 5 minute appointment to watch remotely as somebody shows them the room they plan to book, pool area, or beach access.
Direct visual engagement rewards the commitment of potential guests who give you their email address and saves you time and money growing your guest list.
5. Make Sure Opportunities for Direct Booking are Embedded in All Content
Since you have established yourself as best hyper local site for your destination, people are much more likely to book with you if the ability to do so is right in front of them when inspiration strikes.
Learn more by signing up for your free content analysis and other step-by-step assistance on your path towards a perpetually full guest list.